Have you been creating gigs on Fiverr, but you haven’t been getting enough orders? If so, there’s a high chance that your Fiverr gig description is not compelling enough. A Fiverr gig description plays a crucial role in converting viewers into clients. So, if it’s not well crafted or adequately optimized, you will struggle to generate enough sales with your gigs.
However, creating a compelling Fiverr gig description can be challenging for some people, especially if you don’t know how to do it. But we are here to help. In this guide, we will walk you through how to write the best Fiverr gig description, which will help you to attract more buyers and boost your conversion rate.
About the Fiverr Gig Description
Regardless of your service on Fiverr, each gig you list on this platform must have a gig page. This page will give potential clients details such as who you are, your services, and how much you charge.
It should also give potential clients an overview of what they can expect when they order a service from you or hire you and why they should choose you instead of the other service providers on the platform.
Importance of Fiverr Gig Description
Whenever a client on Fiverr wants something done, whether it’s an article to be written, a website, or a logo created, they will search for freelancers who can offer that particular service.
From there, they will visit the profiles of the shortlisted freelancers and read the gig description. They will then contact the freelancer whose gig description is engaging and well written.
Simply put, a Fiverr gig description has the potential to make or break your gig. In addition, it will determine whether you will be hired to offer the service or not. Hence, you must ensure the description is crafted to convince the buyer to choose you instead of the other freelancers providing such services.
How to Write a Fiverr Gig Description that Converts
Undoubtedly, the gig description is one of the essential elements of a Fiverr gig. So, how do you create an attention-grabbing Fiverr description page that can help convert viewers to clients?
Well, we’ve done the heavy lifting for you. In this section, we will cover some tips on how to write the best Fiverr gig description. So, if you have not been getting orders on Fiverr due to a poorly crafted gig description, then the tips we’ve covered here should come in handy. With that said, let’s jump straight in.
Conduct Some Research
Before you begin crafting your Fiverr gig description, it will be highly advisable to conduct some background research first. And in this case, you will search for gigs in your niche. From there, you should compile a list of the top sellers and check their profiles.
As you may expect, the gig descriptions of the top sellers in your niche will be crafted appropriately. So, go through each and note the key areas they focus on. For instance, you may notice they are using specific keywords or phrases in their gig descriptions.
And with this information, you will know how to approach yours. You will learn the keywords in your gig description, the points to include, the style to use, and the language.
However, avoid the temptation of copying the gig descriptions of the other sellers. If your gig description is a simulated version of another seller or a slightly modified one, there’s a high chance it will not rank.
Besides, you will come across as unoriginal if a potential client discovers that you’ve copied or slightly modified the gig description of another seller, which will ruin your reputation. Consequently, you will have a hard time landing gigs.
Simply put, go through the other sellers’ descriptions, note down the areas they focus on, and then develop ways of aligning your gig description along those lines. But don’t copy.
Provide an Introduction
Your gig description will need an introduction. Here, you will introduce yourself and the services you are offering. Your introduction must be catchy to entice the viewer to read the rest of the description.
However, you should note that you have a 1200-character limit for the introduction. Therefore, it needs to be concise and straight to the point. Ideally, one or two sentences should be enough to do the job.
Also, you should ensure you write in plain, simple English. As you may probably know, both native and non-native English speakers will interact with your gig description. So, the language you use is too deep or complex, and some viewers may find it hard to understand your gig description. As a result, you may miss out on some potential clients.
Example
If you create Shopify product descriptions, then your introduction can read:
Hi, are you looking for Shopify product descriptions that convert? If so, then I’m your guy. I will write high-converting and engaging product descriptions for your Shopify store.
Incorporate the Right Keywords
Incorporating the right keywords when crafting and optimizing your Fiverr gig description is essential. Keywords are phrases or words potential buyers on Fiverr will use when searching for services or gigs like yours.
Optimizing your Fiverr gig description with the right keywords will increase your ranking in search results. Consequently, you will increase the chances of potential buyers finding you.
Two to three keywords spread throughout the description should be enough. However, avoid overstuffing your report with too many keywords since this will make it difficult for potential buyers to understand the message you are trying to put across, thus turning them off.
Keep it Focused on your Target Audience.
Your Fiverr gig description should be focused on your target audience. Also, each report should be relevant to each specific gig. For instance, if you write Shopify product descriptions, then your gig description should focus solely on that.
Avoid including too many things on one gig, as you may confuse potential buyers. For instance, if you also create Facebook ads for Shopify stores, you should create a separate gig for that service.
With this approach, you will avoid confusing potential buyers, which can be a deal-breaker for some of them. You will also prevent confusing the platform’s search algorithm, which may affect your gig’s rankings.
Mention Your Experience
Most buyers on Fiverr prefer hiring experienced service providers. They want to ensure they will get value for their money. And only a professional service provider can guarantee that.
So, if you have years of experience in the niche you are operating in or the service you are offering, you should tell potential buyers about it. In addition, you can provide brief information about your expertise and experience in the gig description.
Example
If you are a Shopify SEO specialist, you can write something like:
I’m a seasoned Shopify SEO specialist with over ten years of experience. With my outstanding Shopify SEO strategies, I help Shopify stores rank to get a high ranking on Google. Besides, I also run one of the best-performing Shopify stores in my niche.
Highlight Your Unique Selling Proposition
When creating your Fiverr gig description, it would help if you highlighted your unique selling proposition. As you may have probably noticed, Fiverr is a highly competitive platform. Therefore, highlighting your unique selling proposition in your descriptions will help your gigs to stand out from the crowd and competition.
Your unique selling proposition can be something as simple as your years of experience, a specific skill, or something that makes you the best provider for a particular service. It’s simply any information that will convince the buyer that you are the right seller for this task.
Example
If you offer article-writing services on this Fiverr, then you can include the following benefits of hiring you in your gig description:
- Easy and excellent communication skills
- Quick response
- Same-day delivery
- Niche-specific specialization
- Keyword-optimized articles
- Properly-formatted articles
- Hundreds of satisfied buyers
- Extras you are offering
- Affordable pricing
Make it Easy to Read.
Your Fiverr gig description should be easy to read. No one wants to spend several minutes of their valuable time trying to read and understand what you are saying. But, on the other hand, if it’s not easy to understand, there’s a high chance that potential buyers will click away and proceed to the next one.
Hence, you must ensure your Fiverr gig descriptions are as quickly read. Ideally, the viewer should be able to capture all the necessary details by scanning the gig description.
To this end, you should avoid run-on sentences or blocks of text. Instead, if you have a lot of information you want to include in your Fiverr gig description, you should break it up into sections.
Also, you should use bullet points wherever possible and avoid including anything irrelevant. Using this format will make it easier for potential buyers to scan your description and find the information they need.
Be Clear About the Deliverables
It’s essential to be clear about the deliverables when creating your Fiverr gig descriptions. You want potential buyers to know exactly what they will get when they purchase your gig or hire you.
For example, if you specialize in social media marketing, you need to mention the platforms where you will offer these services. You can say that you only provide your services on Facebook, Instagram, Twitter or any combination of these platforms.
You should also mention the results that the potential buyer can expect from your social media marketing services, be it an increase in product sales or an increase in the number of followers on these platforms.
Being clear about the deliverables will avoid buyer conflicts, which can lead to negative reviews. And as you may probably know, negative reviews can considerably lower your conversion rate or make it hard for you to get any sales.
Also, continuous conflicts with buyers may permanently cause you to be suspended or even banned from the platform. And you don’t want to find yourself in such a situation.
Use Actionable Language and Strong Verbs
Another important tip when crafting your Fiverr gig description is to use actionable language. Using actionable language will inspire or motivate the gig viewer to take action.
At the same time, you should also incorporate strong verbs in your writing. Some of the strong verbs you can incorporate in your writing include; design, produce, edit, write, create, develop, achieve, execute, oversee, accelerate, implement, establish, and devise, to name a few.
A combination of actionable language and strong verbs will make your Fiverr gig description more compelling, thus helping it convert more readers into buyers.
Example
- I will execute an SEO campaign that will help your website to rank on the first page of Google
- I will design a professional-looking website at an affordable price
- I will implement a robust social media marketing campaign to help grow your following
Include a Call to Action
Your Fiverr gig description will also need a call to action or CTA. A call to action is mainly a phrase or statement that will encourage the reader to partake in a specific activity. The call to action aims to either generate sales or initiate a further conversation with the buyer.
Example
- Order now, and let’s start designing your website
- Feel free to contact me if you have further questions
Wrapping It Up
There you have it—all the tips and information on how to write the best Fiverr gig descriptions. By following the tips we’ve shared in this article, you should be able to come up with a well-written, attractive and compelling Fiverr gig description, which will help to convince more potential buyers to place orders on your gigs. We hope you enjoyed this guide on How to Write the Best Fiverr Gig Description with examples.
